The year, 2019. The inquiry, social media strategy. The outcome, a brand identity.

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After taking a few years hiatus from engaging in freelance work, a unique opportunity somehow made its way to the tip of my pencil. What I thought to be just another opportunity to improve my craft-turned-passion, instead revealed to be opportunity that solidified my desire to peruse K. LureRaine Design.

Amazing Cleaning by Alex, is a residential and commercial cleaning company based in the Goose Creek, South Carolina. What began as an 30 minute chat at the St. James Avenue Starbucks with the owner, Alex, quickly turned into a conversation about brand identity and business development. Thus the Amazing Cleaning by Alex website emerged.

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Although Alex has taken a step back from Amazing Cleaning, the brand package carefully crafted and designed for the business will forever be a K. LureRaine favorite.